![](https://cdn.myportfolio.com/bfffa31e7db677856d30703f22b512c7/d53eba6980fdf6c32fc9287a_rw_1200.jpg?h=51b15c4b295b1cfcfe90a11a22562a9a)
![](https://cdn.myportfolio.com/bfffa31e7db677856d30703f22b512c7/d53eba6980fdf6c32fc9287a_rw_1200.jpg?h=51b15c4b295b1cfcfe90a11a22562a9a)
This was an ad done with design firm (Marion Group) where we showed, through illustration, what the client, Nalco, can do when partnering with a customer client. Instead of a photograph, I suggested illustrating a "friendly" octopus with his tentacles grasping various elements of the customer's business; hence my headline and body copy.