Magazine Ad w/Teasers - "Sinking" for Hydril
This was an ad created for a trade publication touting Hydril's deepwater record (at the time). I thought it would generate interest if two teaser ads were created and placed in the magazine just pages before the main, full page ad. Since the equipment was being lowered to a "deepwater neighborhood," it made sense to be viewing the ad from the perspective of the fish since it's their neighborhood.