CAPE "Cutting" Ad - Halliburton

One of a short series of ads/posters created as an internal Halliburton campaign to introduce "CAPE," creating a more productive environment. Each ad was designed in the same format of three sections, each section having its own testimonial, with actual employees and their quotes. Doing it this way enhanced the credibility of the campaign. I served as writer and co-creative director along with my partner, designer and creative director, Phil Staskus.