A seasoned creative services firm, Ideas & MORE offers the following representation of clients and samples of innovative advertising and marketing

as portfolio excerpts that present concept development, copywriting, creative and/or design direction.

Plus, there are samples of various published articles and presentations made

on creativity.

We've also written blogs on this and other topics with more

to come. In addition to the blogs listed below, check out our new collection -


We've also launched an auxiliary portfolio site to complement this section

of our main Web site. It's part of the Behance/Creative

Cloud Network.


          What we did and why - Mini Case Study

          What we did and why - Mini Case Study

          What we did and why - Mini Case Study



"Ideas & More added great value in defining the overall concept, developing the marketing template, holding us consistent throughout the process and editing the "engineer speak". For technically challenging papers, it is difficult to find someone that can grasp the technical aspects and deliver marketing results. Ideas & More was a great partner and made our efforts very enjoyable."

-- Gene Cammack, Siemens


  • Podcast: Interview - Kick Start Creativity Without Screwing It Up

    (link takes you to my Slideshare profile)

  • TV ­ Evangeline Downs Racetrack (entertainment)
  • TV ­ Calcasieu Parish Coroner (political)
  • TV ­ Love’s Men Store (retail campaign)
  • TV ­ Texas Chrysler-Plymouth Dealers ­ "Doin' Texas Right" (automotive)

*Voice-Over: Joe Fournet


CD ROM Trade Show Presentations

*Voice-Over: Joe Fournet


  • San Antonio Chrysler-Plymouth Dealers ­ "Trio of Stars"
  • Houston Chrysler-Plymouth Dealers ­ "Unbeatable"


Essays/Published Articles/Presentations/Blogs

** If interested in booking a special presentation for your organization,

please make contact **


Speaking of blogs, check out our new collection -




"MATCOR'S Milestone Achievement - ISO 9001:2008 Certification"

written to explore what went into this significant accomplishment, and be a featured article in the Spring 2013 issue of MATCOR's M Magazine.


"Turnkey Solutions Mean Superior Client Support" another contributing article to MATCOR's M Magazine Turnkey Solutions Spring issue.



Specially written article "Bringing Durammo to Canada" for the Winter issue of M Magazine, a quarterly publication of MATCOR, cathodic protection specialists.


In honor and in memory of a very good friend and colleague, Richard Laurence Baron, Ode to Sir Richard.


Ghost writing assignment for Valerus, "Permit Process Key to Project Success," written with two environmental experts for The American

Oil & Gas Reporter.


Special writing assignment for Valerus as they were highlighted in the Compressor Review section of the UK publication, Hydrocarbon Engineering.


"Kick Starting Creativity (without screwing up the idea)" - a special presentation to AAF-Northeast Arkansas.



View specially written feature article "Technology Trends: What's Up

With Apps?" (viewable as web archive) for the July issue of Today's Facility Manager. This was a "ghost" assignment on behalf of 4Guys Interactive.


View June 8 "Think Differently or Else" presentation to Texas Association of Special Investigation Units (TASIU) in either PDF or Keynote.

"Joe’s advice and insight was extremely applicable to those times when we develop initial case plans, determine key areas to pursue, and when we must present our case to both internal and external audiences.

I was so impressed with Joe’s advice to our Texas group that I invited him to share this insight with the International organization via an interview. This too, was received with interest from our members. Thanks Joe."

-- Brent Walker, SCLA, AHFI
Chapter President


View May 13 "Think Differently & Spark Creativity" presentation to the Professional Development Marketing SIG of the American Marketing

Association Houston in either PDF or Keynote.

" I attended the AMA seminar on Friday, May 13 and I just wanted to let

you know how much I enjoyed it. I intend to share some of your tips and tricks with my co-workers."

After she did, I received this:

" They loved it! In fact, we’re all having a creativity survival kit show-and-tell

in two weeks! We’re all building our own creativity kits and showing them off

in our weekly department meeting. Also, I think we’d like to have you come in

for a creativity seminar of our own . . . to teach us all that you know about

being more creative! "

Jessica Newman
NCI Building Systems


View specially written article "Leveraging Internet Technology to Build an Oil Industry Business" (PDF) for the April 8 online edition of Oil Online Magazine.

This was a "ghost" assignment on behalf of 4Guys Interactive.


View April 6 joint presentation of "Creativity & Technology: Learning to Play Well in the Internet Sandbox" to the National Space and Technology Association.

Available in Keynote or PDF.


View January 25 "Kick Starting Creativity" presentation to the University of Houston Hurricane Business Recovery Center in Highlights.


View January 20 "Kick Starting Creativity (Without Screwing Up the Idea)" presentation to the Brazos Valley Chapter of the International Association of Business Communicators (IABC). Check out the Highlights.



Series of blogs done for Marketing Syndicate, a partner company

Don Draper Did?



(You don't) 

the Idea!


  • View "Creativity Guidelines" presented to the City of Houston Administrative Professionals Conference, George R Brown Center.
  • View Highlights of "Kick Starting Creativity" presented to the International Business Association, University of Houston-Downtown.
  • View Recap of "Creativity - Technically Speaking" presented to the Society for Technical Communication's Winter Bash & Awards Night, as Joe Fournet is keynote speaker and MC.

      "I’ve known Joe for several years and knew him to be a creative talent. I attended the awards ceremony and was surprised to see Joe there. I thought he was someone’s guest. Well, he was a guest – our guest speaker. He was our master of ceremonies and handled the task with charm and aplomb.


      As entries and awards were introduced, he managed to entertain and amuse us with comments about the world of technical communication, witticisms and a few serious words about the creative process. He was thoroughly professional and engaging, a welcome addition to our awards program. I would invite him back any time."


   --Gem Smith, senior member Society for Technical Communication



  • View Highlights of the February AAF-Lubbock professional development meeting featuring creativity enhancement and idea generation.
  • View Highlights of the presentation to AAF-Beaumont in January,

"Winning and Wacky Ways to Kick-Start Your Creativity -- Without Screwing Up the Idea."

"Thank you so much for speaking to our organization. I enjoyed the presentation very much! Ashley and I went back to the office and plastered huge post its all over the walls and came up with great ideas. Yay! Thanks again!"
Stephanie D. Molina - Director of Marketing 
Beaumont Convention & Visitors Bureau



  • View Highlights of the following ad club presentations from September thru November, 2008.


April presentation to the Rio Grande Valley Chapter of the American Advertising Federation.


HBJ's Focus: Advertising & Marketing, Jan. 11-17, 2008.



  • "Kick-Starting Creativity in a Not-so-Creative Environment "  November presentation before the Houston chapter of the Society for Marketing Professional Services.

       "A major thing I got out of your article was that I felt validated and       encouraged. I saved quotes for personal inspiration." 

    -- Shannon Kammer, CPA


       "Your efforts in the Creativity program were an integral part of our

2007 Education experience. Thanks for the creativity infusion."

-- Kim Icenhower, CPSM, SMPS Houston Chapter, Education Chair



Create Magazine Texas, Fall 2006

HBJ Commentary, April 2006



  • "Madness" ­ Post 9/11 Thoughts ­ Sept. 2001


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Ideas & MORE
3402 Stillwater Lane
Sugar Land, TX 77479
281-980-1802 or 713-459-1856


A seasoned creative services firm, Ideas & MORE offers innovative advertising, marketing and design services for Sugar Land, Houston and beyond.

© Copyright 2013, Ideas & MORE